2020 has been the longest year of most of our lives and embracing the “new normal” will likely make the second half of the year go by slower than your 1994 dial up internet connection. Of the many hopes we have about returning to normal life, museum go’ers are excited about the prospect of visiting […]
read moreNot all good ideas function well in the real world. That seems to be what happened to Nearby Notifications, which was meant to be a way to reach Android users with content such as promotions, Wi-Fi hotspots, and other information that was tied into where the user was currently located. Created by Google, Nearby Notifications […]
read more
In the developing world, as much as 80% of the economic growth will occur in cities. There are currently 1.3 million people moving into cities each week. By 2040, 65% of the population are expected to be living in cities. These statistics are compelling evidence the world is becoming more urbanized than ever before. Proximity […]
read moreAttracting visitors is a top priority of today’s attractions, whether it’s an amusement park, museum, festival, or zoo. Few visitors translate into low profits. Attractions must constantly keep up with the best way to attract visitors as well as think about how to enrich their experience once they get them through the door. Traditional forms […]
read more
Beacon Technology is one of the most helpful advancements for marketers that’s come about in years. With customer experience expectations at an all-time high, event planners and tradeshow coordinators are constantly challenged to find ways to make sure their events’ perceived return on investment (ROI) is high for attendees. Event-specific applications that attendees download in […]
read moreHuman beings want to find what they need the second the need it. This has never been more accurate than today. With the answer to every question at our fingertips (Google anyone?) and directions to anywhere in the world a simple voice command away, we’ve been taught that patience is a virtue we don’t need. Navigating tradeshows […]
read moreMEMPHIS, Tenn., June 27, 2018 (GLOBE NEWSWIRE) — ThinkProxi, an international proximity marketing technology company, recently announced the addition of Ritu Mitra and Dave Brunozzi as National Account Executives. Read More…
read more
Studies have shown that the dependence on the Internet of Things and smartphones has increased dramatically, especially with millennials. The generation is said to spend more than 5 hours day on their devices, so it can be concluded that the attention span of millennials is relatively short. With proximity marketing and beacon technology on the […]
read more
It’s a known fact that a huge number of today’s population has a smartphone, and most of those people, especially millennials, are consumed by the games and apps on their phones. Remember the game Pokémon Go? People were literally obsessed with it, and would travel far and wide to catch digital Pokémon. This same type […]
read more
Do you worry about your patrons thinking that walking through exhibit after exhibit, reading descriptions of old stuff, makes them yawn? Would they rather park in front of the TV and tune into the latest Netflix movie than drive to your museum for the afternoon? You are not alone if this concerns you. With museum attendance […]
read more© Copyright 2024. All Rights Reserved