Studies have shown that the dependence on the Internet of Things and smartphones has increased dramatically, especially with millennials. The generation is said to spend more than 5 hours day on their devices, so it can be concluded that the attention span of millennials is relatively short. With proximity marketing and beacon technology on the […]
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It’s a known fact that a huge number of today’s population has a smartphone, and most of those people, especially millennials, are consumed by the games and apps on their phones. Remember the game Pokémon Go? People were literally obsessed with it, and would travel far and wide to catch digital Pokémon. This same type […]
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Do you worry about your patrons thinking that walking through exhibit after exhibit, reading descriptions of old stuff, makes them yawn? Would they rather park in front of the TV and tune into the latest Netflix movie than drive to your museum for the afternoon? You are not alone if this concerns you. With museum attendance […]
read moreLocation Intelligence Helps Visitors Drive their Own Unique Experience October 26, 2017 Memphis TN: ThinkProxi LLC, an international location-intelligence technology company, recently announced they were selected to build an app and implement beacon technology on the world-famous Beale Street in Memphis TN. “We wanted to provide a more interactive experience to our visitors, “says Jon […]
read moreBeacon technology is steadily becoming “the norm” among museums and attractions in order to engage their visitors and attract more customers throughout the year. Museums are in direct competition with technology; therefore, beacon technology ties right into this space. It is first important to understand this technology. What is Beacon Technology? Beacons are small […]
read moreTimes have changed, and with millennials entering the work force, and making up more and more of the adult population, museums and attractions have had to get creative to gain and retain the attention of said millennials. It is no secret that museum attendance has dipped in the last decade. In fact, museumgoers age 75 […]
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As a result of today’s technologically driven consumers, and as more and more people expect to receive information almost instantly, much of the traditional marketing strategies are no longer being used. In order to keep up with this demand, museums and attractions have had to think creatively in order to reach their consumers and entice […]
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Museums must consistently keep their physical space attractive and interesting so their audiences find them relevant and valuable. A current challenge is marketing to Millennials and Centennials. As tech-driven generations, many of these younger consumers would rather play games on their smart phones or shop online than visit a museum. So, how do we reach […]
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One of the most important facets of museum marketing is branding. Hit the mark, and your museum enjoys wide brand recognition which leads to more patrons and extensive press. Miss it, and you may languish in obscurity with low numbers of visitors, no matter how awesome your exhibits are! Advertisements, whether online or print, can […]
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Experiencing a museum is best when the visitor engages multiple senses. Seeing, hearing, and touching the exhibits offers a premium, three-dimensional event that is informative and memorable. However, not all patrons have the ability to take in a museum’s offerings with all their senses. For the visually impaired, there needs to be other ways to […]
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